Solution Overview

Gantri reimagines lighting as an essential pillar of modern wellness, combining creativity, quality, and sustainability through a thoughtful design-led approach. Their fixtures, engineered in California using plant-based 3D-printed materials, reflect originality and environmental consciousness. Landscape partnered closely with Gantri’s leadership, design, and research teams to evolve their brand into a relatable yet aspirational lifestyle label.

Challenge

Boosting Customer Engagement to Drive Sales Gantri provides a platform for the creation of lighting products that blend originality, functionality, quality, and sustainability. Made and engineered in California, their diverse line of products showcases original designs from celebrated and emerging global creators. Each piece is 3D-printed using plant-based materials, resulting in a more streamlined and less wasteful manufacturing process. Gantri sought to grow its customer base by engaging customers with its unique approach to creative lighting.

Opportunity

Working alongside Gantri’s leadership, product, and research teams, we crafted an evolved design system and campaign that positions thoughtful lighting decisions as an essential component of modern wellness and Gantri as central to this understanding and opportunity. We created a campaignable narrative framework that emotionally connects audiences to Gantri’s creative intentions and responsible manufacturing process. The work was codified into intuitive guidelines to ensure ongoing resonance and aligned experiences across brand channels.

Outcome

The partnership resulted in a 108% increase in product view conversions and a 17% rise in order conversions, boosting Gantri’s market presence as a premium lighting brand. In addition, our creative direction and production for Gantri’s 2023 holiday campaign yielded a significant year-over-year sales increase. Building upon the program’s success, Landscape continues to provide Gantri with ongoing creative strategy, direction, design, and production.

35%

Increase in energy efficiency with solid-state thermal battery technology

50%

Reduction in carbon emissions across partnered industrial facilities

Improvement in deployment speed compared to traditional clean energy systems

Client

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Testimonials

Deep Dive: Thoughtful Design for Human-Powered Logistics

Empowering Global Delivery with Trust, Simplicity, and Smart Systems

XtaryPro’s vision is to unlock the untapped potential of global delivery by leveraging travelers’ unused luggage space. To realize this mission, EpicLabs partnered with XtaryPro to transform its app into a trusted, intelligent platform—streamlining logistics, building trust, and enabling meaningful income opportunities through travel.

Together, we reimagined the product experience and brand narrative. The result was an integrated AI system that simplifies matching through real-time data and reputation signals, alongside a fully automated escrow mechanism that ensures security for both sides. Our role extended beyond design—we developed a holistic experience that empowers global micro-logistics with peace of mind and purpose.

Impact Highlights

Smarter Matching: AI-powered recommendations cut matching time by 25%
Increased Trust: A secure, automated escrow system reduced disputes by 15%
More Transactions: Enhanced transparency and reliability boosted completed deliveries by 40%

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A Path Toward Thoughtful Lighting for Modern Wellness

Collaboration shapes purpose-driven design

Working closely with Gantri’s leadership, Landscape helped reposition the brand around a new idea: design for wellness. From strategy to visual identity and digital experience, the work redefined lighting not just as decor, but as a vehicle for emotional and personal wellbeing. The result was a more resonant, human-centered brand system

Trust powered by transparency and storytelling

By shifting from a product-led to a purpose-led narrative, Gantri’s platform now invites users into the design and manufacturing process—building trust through storytelling, personalization, and sustainability. Clearer communication around 3D printing, eco-materials, and designer collaboration created a more connected customer experience.

Sustainability through smarter design

Gantri’s approach—local production, made-on-demand, and plant-based materials—redefines sustainable design. The system reduces waste, shortens supply chains, and empowers independent creators, showing how design innovation can align with ecological responsibility and long-term brand value.

Summary

Landscape helped Gantri evolve from a niche lighting startup into a purpose-driven brand redefining wellness through design. By repositioning the company around emotional impact and sustainability, and by enhancing the storytelling and digital experience, the partnership enabled deeper customer connection, stronger market differentiation, and scalable growth—all while championing independent creators and eco-conscious production.

Epic Labs

Gantri

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AI-powered wellness growth through digital transformation

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