About the Partnership

Modal, a logistics intelligence platform, teamed up with Epic Labs to elevate their internal tools into a market-ready SaaS solution. Together, they transformed legacy spreadsheets into an intuitive platform that empowers freight brokers with real-time insights, predictive pricing, and streamlined workflows—unlocking new efficiencies and business opportunities across the supply chain.

Challenge

Modal is a developer-first platform changing the computing paradigm with a fully serverless cloud infrastructure for AI, ML, and data applications. Modal lets developers create faster at lower cost while massively scaling production workloads. Modal is beloved by early adopters of the platform. To expand the product’s reach, the company required a brand position that reflected the quality of the product experience. Modal engaged Landscape to solidify this position through an evolved brand and landing page to accelerate adoption amongst enterprise teams.

Opportunity

We identified the opportunity to position Modal as the progressive leader in serverless cloud infrastructure, with a dynamic brand that represents the infinite potential the platform enables. Together, we explored an updated identity system that translates the speed, flexibility, and magic of Modal’s developer experience, through abstract 3D animations and imagery. The ultra-modern approach establishes Modal as a forward-looking, transformative brand that embodies an entirely new developer experience with the potential to radically change the ecosystem at large.

Outcome

With the launch of its evolved brand and digital experience, Modal now stands out as a category leader, enabling entirely new possibilities for progressive developers at every scale and accelerating product adoption.

KP1

85% faster quote generation compared to legacy spreadsheet workflows, dramatically improving broker efficiency.

KP2

3x increase in pricing accuracy through predictive models, boosting customer trust and conversion.

KP3

90% reduction in manual data entry by automating shipment tracking and load matching tasks.

Client

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Testimonials

Deep Dive: Redefining Serverless Infrastructure for Developers

Modal, a developer-first platform, was at the forefront of cloud innovation—offering a fully serverless infrastructure tailored for AI, ML, and data workloads. Though beloved by early adopters for its efficiency and scalability, Modal needed a refreshed brand identity and digital presence to clearly convey its vision and elevate its appeal to enterprise development teams.

Landscape partnered with Modal to align brand expression with product excellence. By crafting a dynamic visual identity and incorporating abstract 3D motion and AI-generated imagery, the brand now embodies Modal’s speed, flexibility, and near-magical developer experience. This extensible design system reflects the infinite possibilities unlocked by the platform.

As a result, Modal emerged as a category leader, distinguished by its thoughtful brand and high-fidelity digital experience—accelerating adoption and solidifying its position in the evolving serverless ecosystem.

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Why It Worked

Developer-first clarity

Landscape translated Modal’s deeply technical value into a clear, compelling narrative that spoke directly to the needs of developers, making complex infrastructure feel intuitive and accessible.

Brand as a product mirror

The brand system reflected Modal’s core product principles: speed, scalability, and intelligence—using modular grids, AI-generated visuals, and kinetic motion to evoke performance and fluidity.

Cohesive expression at every touchpoint

From digital product to marketing site, every surface of the Modal experience was unified—enabling consistency across growth, onboarding, and enterprise engagement.

Summary

Landscape worked with Modal to create a new brand identity for its developer-first serverless platform. The goal was to reflect Modal’s speed, scalability, and AI focus. The result was a bold visual system using 3D design, motion, and AI-generated imagery. This helped Modal stand out in the market, attract more developers, and grow beyond early adopters to larger teams.

Epic Labs

Modal

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