Solution Overview

Beacon Capital Partners approached Landscape with a bold mission: to transform the outdated Hollis Business Center into RATIO, an innovation campus located at the pulsing heart of Emeryville’s life sciences district. The campus needed a brand identity and spatial narrative that embodied both scientific pursuit and human warmth.

Challenge

Beacon Capital Partners needed to transform the aging Hollis Business Center into a dynamic innovation campus in the heart of Emeryville’s life sciences district. The campus lacked a unifying identity and wayfinding system to reflect its future-forward purpose.

Opportunity

Landscape stepped in to craft a cohesive experience—encompassing brand identity, digital presence, and campus signage. They renamed the space RATIO, symbolizing the ideal balance of people, purpose, and place. A custom typeface merged scientific precision with human warmth, while vibrant colors, dynamic wordmark, and interior murals (by Jenny Sharaf) activated the space both physically and visually.

Challenge

The transformation redefined the Hollis Business Center into a purpose-built innovation campus supporting discovery at every scale. The integrated identity system—spanning digital tools, environmental branding, and wayfinding—mirrors RATIO’s mission to facilitate groundbreaking work and inspire a new era of life sciences collaboration.

3 Buildings

Unified under a single identity system, three formerly disconnected spaces now form a cohesive innovation campus built for scientific discovery.

1 Brand System

From signage to storytelling, a bold, human-centric design system brings clarity, functionality, and character to every touchpoint across the site.

100% Reimagined

Every visual element—from custom typography to wayfinding and digital—was purpose-built to reflect a modern ecosystem where science and people thrive in balance.

Client

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Testimonials

Designing a Unified Identity for an Innovation Campus

RATIO collaborated with Landscape to create a comprehensive brand identity that brought cohesion and clarity to a multi-building science and technology campus. The project aimed to visually articulate the mission of the organization—bridging research, community, and innovation—through a contemporary, flexible design system.

The work included a new brand identity, custom typography, environmental design, and a refreshed digital presence, all of which helped translate complex scientific narratives into accessible, human-centered experiences. This alignment of space, story, and strategy allowed the campus to better serve its diverse audiences—researchers, students, and visitors alike.

At its core, the project emphasized clarity and connection. Every design touchpoint—from signage to storytelling—was intentionally crafted to reflect the evolving nature of discovery and innovation. The RATIO brand system now embodies both scientific precision and welcoming inclusivity, marking a bold step forward in shaping the future of collaborative knowledge spaces.

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Crafting a Premium Lifestyle Brand Around Precision and Ritual

Strategy aligns identity with innovation

A deep collaboration between RATIO and Landscape brought clarity to a complex innovation campus—developing a unified identity system that reflected its mission of bridging research, education, and community.

Communicate purpose through experience

A custom brand system, refined digital presence, and cohesive environmental design translated scientific narratives into accessible and human-centered experiences, ensuring the campus served a wide spectrum of users.

Integrate space and story for engagement

The design unified physical and digital environments—connecting wayfinding, signage, and storytelling—so every touchpoint reflected the evolving nature of discovery and collaborative innovation.

Summary

Landscape partnered with Beacon Capital Partners to reimagine the Hollis Business Center as RATIO, a dynamic innovation campus anchored in Emeryville's life science ecosystem. Through integrated wayfinding, signage, branding, environmental graphics, and digital storytelling—enhanced by vibrant murals from Jenny Sharaf—the campus now visually bridges scientific rigor with human-centered space. RATIO stands out as a large-scale destination where research, creativity, and connectivity converge seamlessly—designed to foster discovery and inspire innovation at every turn.

Epic Labs

RATIO

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