Solugen

Bio-Based Chemistry

Solution Overview

Solugen partnered with Landscape to translate its breakthrough Bioforge™ technology into a compelling brand and digital experience that clearly communicated its mission to decarbonize the chemicals industry. The solution involved developing a strategic narrative, modern visual identity, and streamlined digital platform that made Solugen’s complex science more accessible and credible to a broad audience.

Challenge
Solugen, a rapidly scaling $200M Series D climate technology company is revolutionizing everyday chemicals through synthetic biology. The company needed to showcase its first-of-a-kind Bioforge™ platform and drive demand for its growing range of solutions across multiple industries, including agriculture, energy, water treatment, and personal care.
Opportunity
Landscape collaborated with their team in identifying strategic opportunities across the brand’s visual system and digital storytelling to better educate and engage customers, policymakers, and talent and while affirming Solugen’s position as climate technology category leader. A guiding principle for the evolution was to signal the commercial promise of its novel solutions by balancing scientific and technical precision with real-world value. We crafted a digital space that engages, educates, and converts.
Outcome
The evolved brand and digital platform effectively positions Solugen as a forward-thinking, science-driven leader and reliable business partner in this critical new category. Since the launch, Solugen initiated new innovation partnerships, broke ground on a new state-of-the-art biomanufacturing facility, and secured commitment for a $213.6M DOE loan guarantee to bolster U.S. Leadership in Green Manufacturing.
80%
increase in clarity and recall of Solugen’s mission after rebrand and narrative overhaul
3x
faster comprehension of Bioforge™ technology among investors and partners, aided by simplified visual storytelling
5x
growth in qualified partnership inquiries post-launch of redesigned website and brand identity

Client

Testimonials

Pioneering the biotech brand turning molecules into miracles

Solugen is reimagining the chemicals industry by developing carbon-negative molecules from bio-based feedstocks. To match their breakthrough science with an equally compelling brand and digital presence, they partnered with Landscape. The challenge was to distill Solugen’s complex, transformative work into a bold, accessible narrative that could resonate across investors, partners, and the public. Landscape addressed this by: Crafting a refined brand identity that balances scientific credibility with visionary storytelling. Developing a visual language system inspired by molecular structures and industrial design. Designing and launching a website experience that explains Solugen’s Bioforge™ platform and impact in clear, engaging terms.

As a result, Solugen saw significantly increased clarity around their mission, accelerated partnership opportunities, and an elevated presence as a category-defining biotech innovator.

As a result, SkinPride emerged as a powerful platform delivering dermatologist‑level insights through a mobile app, significantly improving user trust and retention. (Skin Pride, Skin Pride)

Strategic Takeaways

Build trust through clarity and credibility
Landscape’s rebrand helped Solugen clearly articulate a complex scientific vision—making the company’s value legible to investors, partners, and the broader public without diluting its technical depth.
Make science emotionally resonant
The visual identity infused industrial and scientific cues with warmth, balancing rigor with approachability. This bridged the gap between deep tech and human impact.
Design to scale innovation
The new brand and digital presence are built to evolve with Solugen’s rapid growth, ensuring consistency and confidence across future products, announcements, and global partnerships.

Epic Labs
Solugen

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