Solugen partnered with Landscape to translate its breakthrough Bioforge™ technology into a compelling brand and digital experience that clearly communicated its mission to decarbonize the chemicals industry. The solution involved developing a strategic narrative, modern visual identity, and streamlined digital platform that made Solugen’s complex science more accessible and credible to a broad audience.
Solugen is reimagining the chemicals industry by developing carbon-negative molecules from bio-based feedstocks. To match their breakthrough science with an equally compelling brand and digital presence, they partnered with Landscape. The challenge was to distill Solugen’s complex, transformative work into a bold, accessible narrative that could resonate across investors, partners, and the public. Landscape addressed this by: Crafting a refined brand identity that balances scientific credibility with visionary storytelling. Developing a visual language system inspired by molecular structures and industrial design. Designing and launching a website experience that explains Solugen’s Bioforge™ platform and impact in clear, engaging terms.
As a result, Solugen saw significantly increased clarity around their mission, accelerated partnership opportunities, and an elevated presence as a category-defining biotech innovator.