Solution Overview

Obliq is a lifestyle brand that reframes the cannabis experience as elevated and sensory. Landscape was brought on to design everything from the name to identity, packaging, and digital experience—creating a unified brand ecosystem. The design system, though deceptively simple, runs deep—visually reflecting Obliq’s shape-shifting product and atmospheric ethos. Crafted around the concept of the five senses (“five letters, five fingers, five senses”), the identity brings a beautifully tactile, sensory elegance to cannabis branding.

Challenge

Obliq, conceived as an elevated cannabis lifestyle brand, needed a fresh identity—one that repositioned cannabis from a functional product to an aspirational experience. The task encompassed everything from naming and visual identity to packaging and digital presence.

Opportunity

Landscape worked with Obliq to create a brand that activates all five senses—literally embedding meaning into the name (Obliq reflects five letters, five fingers, five senses). The identity leverages a deceptively simple but deeply expressive visual system that mirrors Obliq’s shape‑shifting product design and premium positioning.

Outcome

Obliq emerged with a unified brand ecosystem—spanning strategy, naming, identity, motion, packaging, retail, and digital—that collectively redefines cannabis as an elevated sensory lifestyle. The innovative system captures attention, shifts perception, and invites engagement with sophistication and subtlety.

5 Senses Inspired

A holistic branding concept rooted in sensory experience—every touchpoint designed to stimulate sight, sound, touch, taste, and smell, aligning with Obliq’s experiential cannabis vision.

1 Fluid System

A dynamic identity system that adapts seamlessly across physical and digital spaces—mirroring the modularity of Obliq’s product design and its flexible, modern lifestyle positioning.

100% Elevated Aesthetic

From naming to packaging, every design element was crafted with intentional simplicity and sophistication—redefining cannabis as a refined, aspirational product category.

Client

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Testimonials

Building a Lifestyle Brand Around Sensorial Rituals

Obliq was created to elevate the cannabis experience into a refined, sensory-driven ritual. Landscape collaborated with the brand from its inception, shaping a thoughtful identity that blended clarity, sophistication, and emotional resonance with everyday use.

From naming and strategy to packaging and digital execution, the focus was on multisensory storytelling—bringing elegance and restraint to an often-overlooked category. Every visual and tactile detail reinforced the brand’s premium positioning while inviting personal connection.

With perception and mood as guiding forces, Obliq evolved from a cannabis product to a lifestyle philosophy—celebrating the nuanced interplay between the senses, and redefining what elevated consumption can look and feel like.

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Shaping a Multi-Sensory Cannabis Brand with Elegance and Restraint

Purposeful brand, sensorially crafted

Obliq set out to redefine the cannabis experience—shifting perception from utility to refined ritual. Landscape developed a full-spectrum identity, from naming and strategy to packaging and digital design, resulting in a brand rooted in sensory appeal, sophistication, and intentionality.

Design rooted in perception and emotion

Inspired by the five senses and the name’s five-letter symmetry, the identity system delivered a deeply immersive experience. Through typography, tactile textures, and evolving color palettes, every brand touchpoint reflected the atmospheric nature of Obliq’s offerings

Refined simplicity, intelligently deployed

Landscape’s collaboration transformed Obliq into more than a product—it became a mood. The brand emerged as an elevated, lifestyle-forward take on cannabis, breaking through industry conventions

Summary

Shifting rituals through beautiful, premium products, Obliq is an elevated cannabis experience. Landscape was commissioned to define the entire brand, from naming to identity to packaging to digital.An altered perception requires an expanded palette. A deceptively simple visual system extends a deeply considered product experience; the unvarnished, shape-shifting identity brings Obliq to life. Five letters, five fingers, five senses — Obliq signals a new direction in cannabis.Stay tuned for updates. Obliq is coming soon.‍

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Epic Labs

Obliq

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