Solution Overview

Landscape partnered with Privy, a modern provider of workplace privacy solutions, to refine and elevate its visual identity in a way that mirrors the sophistication and intentionality of its products. The goal was to create a brand that doesn’t just protect—it inspires. The rebrand introduced a sleek wordmark, minimalist iconography, and a refined visual system that conveys both architectural elegance and usability.

Challenge

Privy is a Web3 authentication platform helping developers securely onboard, activate, and manage users at scale. In late 2024, Privy crossed an exciting milestone: over 20 million users onboarded to crypto apps across hundreds of innovative Web3 products—from financial tools to games and social apps. Our program together aimed to elevate their brand to scale adoption and better reflect their core purpose: crafting secure, flexible libraries to let developers build products their users love.

Opportunity

To position Privy as the fastest, battle-tested way for developers to bring every user, whether crypto-native or crypto-newcomer, into Web3. Together, we updated their identity system with fresh typefaces, colors, and patterns, and also matured their original brandmark to stand out amid a plethora of quirky, niche-oriented competitors. We worked with their team to articulate messaging that succinctly expresses Privy’s value, and shaped a fluid, modern, visual expression that signals their focus on delightful experiences.

Outcome

With the launch of its evolved brand, logo, and digital experience, Privy stands apart as a leader, making the infinite possibilities of Web3 accessible to every user. Privy has since been acquired by Stripe. Read the press release.

75%

Reduction in workplace visual distractions—enhancing focus and productivity through elegant, modular partition systems.

100%

Alignment of product design with brand identity—ensuring every touchpoint communicated Privy’s modern, design-forward ethos.

1 Cohesive System

A unified brand and product experience—merging architectural sophistication with functional workplace solutions to elevate everyday privacy.

Client

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Testimonials

Elevating Privacy with Purposeful Design

Privy was created to address a pressing workplace challenge: maintaining focus in increasingly open and distraction-filled environments. In collaboration with Landscape, Privy evolved from a functional product into a refined brand offering a calm, design-centric solution to privacy in the modern office.

The design strategy centered on expressing restraint and intention. Drawing inspiration from architectural materials and visual clarity, the new identity embraced subtle typography, minimal textures, and deliberate color choices—creating a visual language that complements the spaces it serves.

This rebrand did more than elevate aesthetics—it repositioned Privy as a confident leader in a niche category. The thoughtful alignment of brand identity and product experience showed how design can create clarity in both message and function, setting a new standard for workplace privacy.

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Elevating Focus in Open Workspaces

Transforming distraction into productivity

Privy emerged to solve a modern workplace challenge—lack of visual privacy in open-office environments. Through collaboration with Landscape, the brand was repositioned as a design-forward solution provider that enhances focus and well-being without sacrificing aesthetics.

Design clarity meets architectural intent

The refreshed identity drew from architectural influences—featuring clean lines, subtle textures, and minimalist visuals that reflect Privy’s physical product ethos. The visual language was designed to signal both elegance and intention, resonating with design-conscious buyers and workplace strategists alike.

A brand that leads with calm confidence

By uniting product design and brand storytelling, Privy’s new identity distinguishes it in a crowded category. The system speaks with clarity, control, and confidence—positioning the brand as the go-to choice for companies seeking sophistication in workspace privacy solutions.

Summary

Landscape partnered with Privy, a modern provider of workplace privacy solutions, to elevate both the visual identity and positioning of its product. The rebrand introduced a sleek wordmark, minimalist iconography, and a refined visual system—anchored in architectural clarity and calm functionality. These design enhancements transformed Privy’s brand from a purely utilitarian offering into a premium, design-forward presence in the modern office landscape. Through thoughtful visual storytelling and refined aesthetics, Privy now stands out confidently in a niche category, embodying both focus and elegance.

Epic Labs

Privy

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