Challenge

Acorn Genetics’ founders set out to unlock the power of genomics for everyone by building a 3rd-generation platform for decentralized, affordable, and automated genome sequencing. As a new market entrant competing with large life science companies, Acorn needed a compelling brand and website to attract initial funding and recruit top talent while establishing credibility with investors and independent clinics.

Opportunity

We developed a brand positioning that centers Acorn’s innovation of solid-state nanopore sequencing at the intersection of accuracy, speed, and affordability. We created a progressive brand identity and launch page that communicated Acorn’s unique technology and commitment to privacy. Our design balanced cutting-edge science with human-centric applications, ensuring that the brand stood out in a precision genomics market dominated by large, global companies.

Outcome

The new brand and launch page signaled Acorn as a key player to watch in precision genomics attracted interest from investors, and laid the foundation for the venture’s growth as a leader in this emergent category.

80%

Increase in investor interest following the launch of Acorn’s bold brand identity and product storytelling approach.

100%

Scientific accuracy and data privacy principles reflected across all touchpoints—ensuring trust with investors, researchers, and users alike.

1 Unified Platform

Integrated branding and web presence that clearly communicates Acorn’s mission, technology, and market potential—attracting both talent and funding.

Client

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Testimonials

Designing Trust and Clarity in Genetic Science

Acorn emerged to address the growing need for transparent, accessible insights in genetic science. Landscape partnered with the team to craft a visual and strategic identity that humanizes complex data—translating their mission into a trustworthy and empowering experience for patients and professionals alike. This work positioned Acorn as a leader in ethical and empathetic genomics. (acorn.me)

At the core of the engagement was a focus on integrity and understanding. Through a refined visual system, editorial clarity, and intuitive UX, Acorn’s platform made genetic insights more approachable and credible. The design system emphasized precision and warmth—reflecting Acorn’s commitment to responsible innovation and patient-centric care. (acorn.me)

This brand transformation not only strengthened Acorn’s market position, but also equipped them with the tools to scale strategically. It opened new doors for funding, partnerships, and broader adoption—proving that design can be a catalyst for trust in the most sensitive areas of health science.

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Designing Trust Through Transparency

Clarifying a Complex Offering

Landscape partnered with Acorn to simplify their scientific services, transforming complex genetic insights into a clear, trustworthy, and human-centered experience—building understanding and confidence in prospective customers and partners.

Creating a System of Integrity

From brand identity to digital touchpoints, the design system reflected Acorn’s mission-driven science. Every element was tailored to communicate accuracy, empathy, and transparency—instilling trust in a category often clouded by misinformation.

Enabling Strategic Growth

A robust brand strategy and communication tools were developed to support Acorn’s pitch to investors, research institutions, and healthcare stakeholders—paving the way for broader adoption and long-term impact.

Summary

Landscape collaborated with Acorn Genetics, a startup pioneering decentralized, affordable nanopore genome sequencing, to craft a brand identity that bridges scientific excellence with human-centered clarity. The rebrand anchored Acorn in the values of accuracy, speed, and affordability, while reinforcing its commitment to privacy. Through a modern visual system and launch page, the brand now conveys trust and innovation, positioning Acorn as a standout leader in precision genomics and capturing the attention of investors, early customers, and future collaborators.

Epic Labs

Acorn Genetics

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