Solution Overview

Food can create the connections we crave—even when we’re apart. Sharebite, a food ordering platform designed for high performance teams, asked us to reimagine their brand identity in response to the rapidly changing workforce. We collaborated closely with Sharebite to translate their passionate idea into a compelling story that celebrates shared meals. An essential ingredient for employee wellbeing and company culture, Sharebite delivers food that you can feel good about by matching every meal made with a meal donated to someone in need.

Challenge

Sharebite, a food‑ordering platform built for modern workforces, needed to evolve its visual identity—one that both celebrated shared meals and reflected its social mission of donating a meal for every order.

Opportunity

Landscape revitalized the brand by developing a cohesive visual system incorporating a custom logo and wordmark, vibrant new colors, playful illustrations (by Jaedoo Lee), authentic photography (by Arturo Torres & Rob Williamson), and motion design. The creative direction reinforces Sharebite’s message of community, inclusivity, and uplift through food.

Outcome

The refreshed identity—anchored by the tagline “Good Food in Great Company”—brings warmth, flexibility, and vibrance to Sharebite’s brand experience. The new symbol, inspired by shared meals, even morphs into a smile in motion, reinforcing connection and joy across digital touchpoints. This dynamic branding supports Sharebite’s growth and amplifies its feel‑good, mission‑driven positioning.

4.2M Meals Donated

Every order placed on Sharebite supports food-insecure communities—driving social impact through feel-good, do-good dining.

100% Flexible Identity

Landscape developed a dynamic brand system—from illustrations to color palette to motion symbols—designed to flex and adapt for today’s hybrid workforce and workplace cultures.

1 Brand Promise: “Good Food in Great Company”

This resonant tagline captures both the joy of shared meals and the positive workplace culture Sharebite facilitates, aligning brand, mission, and experience.

Client

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Testimonials

Building a Mission-Driven Brand With Purpose and Impact

Sharebite is a corporate food ordering platform on a mission to fight food insecurity. Landscape partnered with Sharebite to evolve their brand identity—elevating the mission while aligning the visual language with their enterprise-level product offering. The goal was to design a brand that resonated with corporate clients and simultaneously underscored the company’s powerful social impact: donating one meal to someone in need for every meal ordered.

The rebrand included a refreshed wordmark, logo, and flexible design system. Inspired by the idea of nourishment at scale, the visual language reflected both the operational sophistication of a workplace platform and the warmth of a purpose-led mission. This duality was echoed in the messaging strategy—humanizing the brand while speaking confidently to enterprise buyers.

The evolved identity helped position Sharebite as a premium solution in the competitive workplace ordering space, resulting in stronger client acquisition and increased awareness of its social mission. The project reinforced how thoughtful design can bridge enterprise functionality with social good—making purpose a competitive advantage.

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Designing a Brand That Feeds Communities

Elevating brand to reflect purpose

Landscape partnered with Sharebite to evolve its brand system—capturing the spirit of generosity, culture, and community at the heart of the platform while supporting its position as a modern workplace solution

Empowering flexible food benefits

The new visual identity and messaging strategy expresses Sharebite’s flexible food benefits model—engaging today’s hybrid workforce with fresh energy, bold color, playful typography, and a system that scales.

Design that fuels impact

From UI to illustration to packaging, the evolved identity showcases how design can drive meaning and engagement—contributing to millions of meals donated through every transaction on the platform.

Summary

Landscape partnered with Sharebite—a corporate food-ordering platform with a mission of “one meal donated for every meal ordered”—to reimagine their brand identity amid evolving workplace cultures. The refreshed design features a custom symbol and wordmark, lively color palette, playful illustrations by Jaedoo Lee, and warm, candid photography—bringing alive both Sharebite’s generosity-driven mission and its role as a modern workplace solution

Epic Labs

Sharebite

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