Solution Overview

Checkr.org is a social-impact initiative from Checkr, committed to the principle that an arrest or conviction should never equate to a lifetime of unemployment. By mobilizing business leaders, policymakers, and mission-minded partners, they champion Fair Chance hiring—creating a pathway to stronger communities and economies. Landscape partnered with Checkr.org leadership to define a unifying brand narrative and design a digital platform that drives awareness and action. The identity combines powerful human storytelling with strategic data visualization and a rich library of resources—supporting both empathy and education in advancing equitable hiring.

Challenge

Checkr.org is a social-impact venture by Checkr, rooted in the belief that an arrest or conviction should not be a life sentence to unemployment. The challenge was to raise awareness around Fair Chance Hiring, spotlight the untapped talent pool, and reshape outdated hiring paradigms that exclude justice-impacted individuals.

Opportunity

Landscape partnered with the Checkr.org team to elevate the movement through purposeful storytelling, impactful branding, and digital experience. They strategically shaped a resonant brand narrative that unites diverse stakeholders—including talent, policymakers, and business leaders—around a shared mission to advance Fair Chance employment.

Outcome

The result is a visually distinctive and emotionally grounded brand system that amplifies the Fair Chance movement. Editorial-style photography and video bring community voices to the fore; bold typography signals ambition; and infographics and interactive maps make data clear and urgent. A rich resource library now enables audiences to engage, learn, and take meaningful action.

95%

Increase in user engagement with Fair Chance content following launch of the Checkr.org digital platform and storytelling initiative

100%

Mission-aligned brand identity established—centering dignity, empowerment, and equity for justice-impacted individuals

1 Platform And 1 Movement

A purpose-driven digital hub built to inspire action—merging powerful storytelling, accessible resources, and data visualization to fuel the Fair Chance hiring movement

Client

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Testimonials

Advancing Economic Equity Through Inclusive Design

Checkr.org was launched to expand access to employment for people with criminal records—addressing bias in background checks and advocating for fair chance hiring practices. Landscape collaborated with Checkr to design a distinct digital platform that advances this mission through storytelling, education, and action.

At the core of the initiative was a mission-aligned brand identity and digital experience that centered community voices. Combining powerful narrative content, evocative visuals, and intuitive tools, the site helped users understand systemic barriers and inspired businesses and policymakers to be part of the solution.

This platform not only provided vital resources and tools for fair chance hiring but also modeled how design can drive social impact. By translating data into compelling content and creating inclusive pathways for engagement, Checkr.org activated a broader movement for economic justice.

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Advancing Equity Through Human-Centered Design

Align brand with mission

A unified brand identity was created to reflect Checkr.org’s mission—championing fair chance hiring and economic equity. Strategic design clarified purpose and helped connect diverse audiences to the cause.

Empower users with story + data

The platform balances emotive photography, compelling narratives, and accessible data visualizations—bridging storytelling with educational content to inspire empathy and action.

Activate movement with digital tools

By designing interactive maps, resource hubs, and tools for engagement, the project empowered policymakers, business leaders, and advocates to take measurable steps toward fair chance employment.

Summary

Check.org is a social impact venture of Checkr, whose innovative and fair approach to conducting over 30 million background checks annually has attracted modern organizations such as Netflix, Uber, Warby Parker, and Doordash. Checkr.org is rooted in the belief that an arrest or conviction on your record shouldn’t be a life sentence to unemployment. Working with business leaders, policymakers, and mission partners, they are advancing Fair Chance employment through proven research, proximate leadership, and innovative tools.

Epic Labs

Checkr.org

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