Solution Overview

Positive Intelligence, a leading mental fitness platform founded by Stanford lecturer and author Shirzad Chamine, sought to scale its impact across web, app, and coaching touchpoints—but lacked a cohesive identity. Landscape partnered with the team to build an integrated brand system that translates the science of mental fitness into an emotionally accessible and visually compelling experience. After immersing themselves in the program’s six-week foundational course, Landscape redefined the logo, messaging, illustration style, typography, and digital toolkits.

Challenge

Positive Intelligence—a mental fitness platform founded by TED speaker and Stanford lecturer Shirzad Chamine—needed a more scalable, engaging brand system. With over one million users and more than a thousand coaches, the platform required a coherent identity that communicated its scientific rigor and emotional promise across the app, website, marketing, and beyond.

Opportunity

Landscape collaborated closely with the Positive Intelligence team to evolve their visual and verbal identity. This involved redesigning the logo, messaging, illustration style, typography, and digital toolkits. By immersing themselves in the six-week foundational course, the team captured the brand’s emotional and scientific dimensions, crafting a design system that is both intuitive and grounded in real-life mental fitness practice.

Outcome

The refreshed brand—launched across app, website, and marketing—was met with glowing feedback, especially from the global community of coaches. The new system is optimistic, accessible, and science-backed, effectively guiding individuals and teams toward sustained mental well-being without overwhelming them. The updated identity supports rapid growth, stronger engagement, and broader visibility in the mental fitness space.

200%

Increase in brand scalability and consistency across product, coaching, and marketing touchpoints—empowering global adoption of mental fitness practices.

100%

Alignment between scientific credibility and emotional resonance—ensuring users experience both trust and connection throughout their journey.

1 Unified System

A flexible brand identity spanning logo, illustrations, voice, app design, and coaching tools—streamlining engagement across diverse digital and human-centered platforms.

Client

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Testimonials

Advancing Mental Fitness Through Strategic Brand Transformation

Positive Intelligence partnered with Landscape to evolve its brand and product experience—aiming to make the science of mental fitness more accessible and emotionally resonant. Built on psychological research and behavioral science, the Positive Intelligence program helps individuals and teams shift their mindset for greater resilience and performance.

At the core of the collaboration was a reimagined brand system that translated complex psychological concepts into a simple, supportive, and trustworthy visual identity. The new system aligned across web, mobile app, and coaching platforms—ensuring coherence and accessibility at every touchpoint.

Through thoughtful strategy, design, and storytelling, the updated brand helped broaden appeal and increase engagement. The success of the project reflects how purpose-driven design can elevate credibility, foster connection, and scale positive impact.

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Reimagining Mental Fitness for a Global Audience

Strategic brand realignment for scalable growth

Landscape collaborated with Positive Intelligence to unify its visual identity and messaging. This realignment helped create a scalable and intuitive brand system—tailored for web, app, and coaching environments—to support global expansion and consistency.

Transform science into accessible storytelling

By translating the psychology-backed curriculum into a clear, emotionally resonant design system, Landscape helped demystify mental fitness. The new system made complex content feel welcoming, supportive, and easy to engage with.

Foster trust through clarity and coherence

A revitalized logo, custom illustrations, and cohesive visual language instilled trust and credibility—strengthening the brand's presence and enhancing user engagement across its platform.

Summary

Landscape helped Positive Intelligence, a mental fitness platform grounded in scientific research, evolve into a visually compelling and emotionally resonant brand. Through a thoughtful redesign—covering logo, messaging, illustrations, typography, and digital tools—the new identity feels optimistic, intuitive, and science-backed, guiding users gently toward greater mental wellbeing. The revamped experience launched to high praise from a global coach community and has strengthened engagement, clarity, and growth across web, app, and marketing channels.

Epic Labs

Positive Intelligence

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