Solution Overview

Peak Energy emerged from stealth as the first U.S. company championing sodium-ion battery systems as a low-cost, large-scale energy storage solution. They needed to build market awareness and credibility quickly—including with utilities, investors, and key partners. Landscape collaborated with Peak’s leadership to craft a bold, category-defining brand. The new identity features a dynamic logo with angled cuts suggesting kinetic progress, complemented by a vibrant orange palette and technical typography

Challenge

Peak Energy is the first American venture to advance globally proven Sodium-Ion battery systems as the low-cost, giga-scale storage standard for the new era of renewable energy. Backed by Eclipse Ventures, Xora Innovation, and TDK Ventures, the company was preparing to come out of stealth mode and needed a new brand and site to drive awareness.

Opportunity

Together with their leadership, Landscape identified a category-leading brand position centered on Sodium-Ion’s superior performance, reliability, and scalability as energy storage medium. The updated design system showcases a logo characterized by angled cuts, evoking forward momentum and progressive energy, complemented by a vibrant orange palette. Taking cues from Peak’s technological advancements, the typographic system signals precision and efficiency by adopting a technical sans-serif typeface with the addition of bold infographics that deliver complex information with striking clarity and impact.

Outcome

Peak Energy is preparing to deploy large-scale energy storage systems to leading power producers and utilities, supported by a brand and site that establish Peak’s as a crucial player in our country’s transition towards clean energy and a resilient grid.

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Testimonials

Launching a Clean Energy Pioneer Through Strategic Design

Peak Energy emerged with an ambitious goal: to revolutionize energy storage through next-generation sodium-ion battery technology. Landscape partnered with the team at Peak to craft a bold and credible brand from the ground up—positioning them for serious traction in a complex and competitive sector.

Launching out of stealth mode, Peak needed to quickly establish trust across utilities, regulators, and investors. Landscape created a comprehensive identity and communication strategy that translated advanced scientific innovation into a compelling and accessible story.

At the heart of the brand was clarity and momentum. With dynamic visual language—including kinetic logo cuts, precision-driven typography, and an energized orange color palette—the identity conveyed innovation, trust, and scale. Supporting assets like UI mockups and infographics helped explain the tech and impact, bridging the gap between deep science and public engagement.

This collaborative effort not only established Peak as a credible leader in the clean energy space but also underscored the role of design in accelerating climate solutions and industry transformation.

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Pioneering the Future of Clean Energy Storage

Build credibility from the ground up

Launching from stealth, Peak Energy needed to quickly earn trust with utilities, investors, and policymakers. Landscape crafted a brand and narrative that made complex science approachable and positioned the company as a serious industry contender.

Align design with innovation

The identity system features kinetic visual language—dynamic logo cuts, technical typography, and a vibrant orange palette—expressing forward momentum, precision, and energy transformation.

Translate complexity into clarity

Supporting visuals, UI mockups, and infographics were designed to distill Peak’s advanced battery tech into digestible, compelling stories—helping audiences understand both the science and the impact.

Summary

Landscape collaborated with Peak Energy, a pioneer in sodium‑ion battery systems for utility‑scale energy storage, to launch the brand into the clean energy market. The strategic design introduced a new logo with dynamic angled cuts, a vibrant orange palette, and technical typography, all underscoring Peak’s capabilities in performance, reliability, and scalability. This identity system—paired with bold infographics and clear messaging—transformed complex energy concepts into accessible storytelling. Together, the refreshed brand and website positioned Peak Energy as a credible and forward‑thinking force in the energy transition, ready to deploy large-scale storage solutions nationwide.

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Peak Energy

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