Solution Overview

Atoms, a footwear brand born from a vision of making simple, thoughtfully-designed sneakers, had gained traction via early customer enthusiasm and a growing waitlist. However, the brand needed a more cohesive identity and aligned customer journey to articulate their purpose effectively and scale meaningfully.

Challenge

Atoms, a footwear brand rooted in curiosity and innovation, had built initial momentum with early customer praise and a growing waitlist. Yet, they needed a cohesive brand identity and experience to clearly articulate their vision and scale effectively across digital, physical, and emotional touchpoints.

Opportunity

Landscape partnered with Atoms to craft a polished and expressive brand narrative and digital presence. Through strategy, messaging, a revamped e-commerce website, rich content, bespoke packaging, and supporting collateral, the brand was positioned to exemplify curiosity, creativity, and everyday experimentation.

Outcome

The reimagined brand system elevated Atoms as a versatile, premium tool for style and self-expression. The integrated identity empowered growth in both engagement and sales, cementing the brand’s place in culture and commerce.

42%

Increase in conversion rate within the first quarter after launching the new e-commerce platform—driven by a streamlined UX and emotionally resonant messaging.

60+

Custom brand assets created, including illustrations, icons, and packaging elements—establishing a cohesive and expressive brand language.

1 Unified System

A comprehensive brand system spanning digital, physical, and experiential touchpoints—aligning product innovation with storytelling and customer engagement.

Client

✨

Testimonials

Building a Lifestyle Brand Around Everyday Rituals

Atoms was founded with a mission to improve daily life through the perfect pair of everyday shoes. Landscape partnered with the brand from its early stages to shape a thoughtful, design-driven identity that matched the founders’ vision of simplicity, comfort, and modern elegance.

From the beginning, the focus was on clarity—refining every element from the unboxing experience to the digital storefront to communicate intentionality and innovation. The branding, visual language, and product presentation helped Atoms stand out in a saturated footwear market, attracting a loyal customer base.

With design as its foundation, the Atoms experience transformed from a product to a philosophy—inviting people to embrace thoughtful living and celebrate comfort without compromise.

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Building a Brand Around Daily Rituals and Design-Driven Comfort

Purpose-driven brand, made tangible

Atoms was built on a mission to make daily life more thoughtful—through well-designed, extremely comfortable footwear. Landscape helped shape this purpose into a refined brand experience that embodied the founder’s vision: quiet innovation, confident simplicity, and personal expression.

Translate intention into experience

Through intentional identity design, packaging, and digital strategy, the Atoms brand evolved into a cohesive, premium experience. Every touchpoint—from unboxing to the online store—reinforced a narrative of elevated daily rituals and individuality.

Elevate simplicity through design

The collaboration positioned Atoms as more than a shoe company—it became a lifestyle brand rooted in craftsmanship and clarity. Design became the conduit for storytelling, connection, and trust, setting Atoms apart in a saturated market through elegance and restraint.

Summary

Propelled by the belief that great design inspires you to be and do better, Atoms set out to create the ideal shoes for everyday wear. Building upon rave reviews from early customers and a growing waitlist, Atoms’ founders came to us looking to better articulate their brand and scale their business.Working in partnership, we codified a concise brand expression and translated it into a thoughtful, premium, end-to-end customer journey. The engagement included rethinking a new e-commerce website, rich content creation, a bespoke packaging experience, and a comprehensive collateral system. The evolved brand positions Atoms as a highly versatile tool for curiosity, creativity, experimentation, and new experiences.

Epic Labs

Atoms

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