Epic Labs

Solution Overview

Mindbloom is leading the next generation of mental health care with ketamine therapy. Centered in science, Mindbloom’s program not only treats the symptoms of pain, but stops it at the source. We partnered with Mindbloom to create a brand identity, digital experience, and launch campaign that position psychedelic therapy as an effective alternative to traditional treatments.

Challenge

Mindbloom—an at-home, ketamine-based mental health therapy platform—faced the dual challenge of conveying medical credibility while remaining emotionally inviting. The mental health space is often intimidating, and Mindbloom needed a brand voice that was both trustworthy and hopeful.

Opportunity

Landscape partnered with Mindbloom to reframe its brand identity, digital experience, and launch campaign around the uplifting metaphor of “A New Day for Mental Health.” Through a radiant symbol, warm color palette, hand-drawn illustrations, and rich photography, the new visual system balanced scientific authority with human-centered warmth.

Outcome

The refreshed brand narrative and design distinctly positioned Mindbloom as a category-leading thought behind psychedelic therapy. The inviting, trust-inspiring brand and digital presence effectively lowered barriers to adoption, invited broader acceptance, and delivered a framework built for scalable growth.

60%

increase in therapy sign-ups within the first 6 months

45%

rise in brand recall following launch of new identity

improvement in customer trust indicators across surveys

Client

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Testimonials

Deep Dive: Rebranding psychedelic therapy with warmth and trust

Mindbloom partnered with Landscape to address a critical challenge in mental health: making psychedelic therapy approachable and credible. With rising interest in ketamine-assisted therapy, the need was urgent to demystify the experience while building trust in an emerging category.

The Landscape team crafted a comprehensive brand system blending scientific credibility with human warmth. Drawing from therapeutic metaphors like sunlight and growth, the identity uses soft color palettes, hand-drawn illustrations, and refined typography to convey healing and optimism. The verbal identity complements this with clear, empathetic messaging that guides users through an unfamiliar process with clarity and care.

This strategic rebrand helped Mindbloom lead the national conversation around psychedelic therapy. By launching with the campaign “A New Day for Mental Health,” the company transformed public perception, scaled quickly, and empowered thousands to seek support through a previously stigmatized treatment path.

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A Path Towards Mental Health Transformation

Collaboration unlocks accessibility

Landscape’s partnership with Mindbloom reimagined how mental health support can be accessed and experienced. Together, they built a brand that made psychedelic therapy feel safe, credible, and empowering—breaking stigma and opening doors to a broader audience.

Embrace trust-driven design

Through warm illustrations, inviting language, and a nature-inspired visual identity, the rebrand helped Mindbloom demystify a clinical process. The brand experience was crafted to make users feel supported, understood, and in control of their mental health journey.

Align innovation and impact

By positioning ketamine therapy within a thoughtful, beautifully designed system, Mindbloom not only scaled rapidly but also helped normalize an alternative path to mental wellness—proving that intentional design can drive both growth and social change.

Epic Labs

Mindbloom

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