Epic Labs

Solution overview

Stripe builds economic infrastructure for the internet, serving businesses from startups to enterprises. As part of a broader brand refresh led by their design team, they needed to align their diverse product logos—which had evolved independently over time—to reflect a cohesive and meaningful system.

Challenge

Over time, Stripe's diverse suite of products each developed their own logo style, creating visual disorganization and diminishing the sense of a unified ecosystem. Without alignment, the brand's individual identity risked overshadowing the cohesive experience Stripe intended to deliver.

Opportunity

Landscape collaborated closely with Stripe’s design team to build a harmonized visual language for its product logos—one that both reflects Stripe’s overarching brand identity and preserves the uniqueness of each offering. Through calibrated shapes, consistent angles echoing the Stripe logo, converging color treatments, and subtle lighting, they created a systematic approach that balances unity and distinction.

Outcome

The result is a flexible, scalable logo system that enhances product recognition and brand clarity. It delivers an intuitive experience for users, helping them navigate Stripe’s offerings seamlessly while reinforcing the platform’s mature, trustworthy, and optimistic brand persona. This extensible system allows Stripe to continue expanding its suite of products with visual coherence intact.

90%

Consistency achieved across Stripe's product suite—uniting a fragmented visual system under one coherent design logic

100%

Modularity ensured—each logo retains its unique identity while integrating seamlessly into the broader Stripe ecosystem

1 System

A unified logo system rooted in core Stripe brand elements—scalable across new products and instantly recognizable globally

Client

✨

Testimonials

Unifying Stripe’s Expanding Ecosystem Through Iconic Product Logos

Stripe partnered with Landscape to evolve its product identity system in line with the company’s rapid growth and expanding suite of developer tools. The challenge: create a scalable, cohesive visual system that could represent a diverse range of products while remaining unmistakably Stripe.

Landscape developed a bold, geometric logo system inspired by Stripe’s core brand attributes—modern, technical, and elegant. Each logo acts as a modular building block, visually signaling the function of each product while aligning under a cohesive brand umbrella.

This system unified 17+ product offerings, creating instant visual recognition and enabling easier navigation for users. It supported Stripe’s global communications strategy, making product differentiation intuitive across touchpoints from marketing to UI—ensuring that Stripe’s visual language grew as seamlessly as its product ecosystem.

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Building Brand Unity Through Scalable Design

Strategic design aligns brand and product

The refresh addressed a growing need for consistency across Stripe’s expanding product ecosystem. Landscape collaborated with Stripe’s in-house team to create a logo system that balances individuality with a cohesive, unified look—reinforcing the brand’s position as a leader in modern financial infrastructure.

Visual harmony through modular systems

Using shared geometry, angles, and lighting, the logo family establishes visual harmony while allowing room for distinct product identities. Each logo is recognizable alone, yet visually compatible with the broader Stripe brand—scalable for new offerings and global applications.

A scalable identity for a growing platform

The final system offers long-term flexibility. As Stripe continues to build out its product suite, the logo architecture supports seamless expansion—building trust, improving navigation, and making the full ecosystem feel like one intelligent, integrated platform.

Epic Labs

Stripe Product Logos

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