Antora’s founders set out to create a venture that would offer the greatest leverage toward mitigating climate change. The solution lay in tackling manufacturing—the single-largest global emissions driver responsible for 30% of the world’s CO₂ output. Backed by investors like Breakthrough Energy, Decarbonization Partners, and Lowercarbon Capital, Antora manufactures thermal battery systems to convert intermittent renewables into always-on industrial heat and power. As the company prepared to scale commercially, Landscape was engaged to help position Antora as a key player in industrial decarbonization.

Through in-depth interviews and category research, we identified the signals necessary to convey a modern industrial brand that communicates Antora’s business value to enterprise customers with varying priorities, from cost and performance considerations to emissions reduction. Together, we defined strategic messaging that frames Antora’s capabilities as the standard for zero-emission industrial heat and power, supported by value propositions that highlight the system’s advantages over the status quo of using fossil fuels or natural gas. Antora is now preparing to deploy large-scale commercial installations, supported by a brand .

The evolved brand and site position the company as a category leader, helping industrial operators predictably cut emissions while driving profitable growth simultaneously supporting Antora’s mission to stop climate change and power global industry.