Solution Overview

Landscape partnered with Shaped to define and elevate their brand identity and digital presence, positioning them as essential infrastructure for transforming behavior into relevance. The design centers on a symbol inspired by gradient descent—the foundational algorithm behind machine learning—visually representing Shaped’s ability to traverse, interpret, and surface meaningful content. This concept extends into a full visual system featuring geometric, triangular motifs that flexibly convey real-time adaptive personalization using a vibrant, expressive palette.

Challenge

Over 328M terabytes of data are created every day, an almost infinite stream of information. Shaped is a company building a self-serve platform to power the future of AI-driven recommendations and search. Shaped approached Landscape to craft an evolved brand and website that establishes the company as a category leader while empowering developers to create the most intuitive web experiences within an infinite-content paradigm.

Opportunity

We identified an advantaged position for Shaped as the essential infrastructure for turning behavior into relevance through configurable semantic recommendation and search. The evolved identity centers on a symbol inspired by how gradient descent (the underlying algorithm of machine learning) traverses a manifold. At the core, the concept conveys Shaped’s ability to ingest and rank a multitude of content, surfacing what’s most relevant or valuable to a given user.

Outcome

Shaped is revolutionizing how to traverse vast amounts of data and content online, creating the fastest path to relevance and setting the rails for data teams to build the web experiences of the future. The rebrand + web refresh has generated immediate results: ↳ Increased Qualified Leads ↳ Improved Cold Outreach Results ↳ Expedited Deal Closing

40%

Improvement in internal alignment and clarity of purpose across Shaped’s cross-functional teams through strategic brand positioning and messaging

100%

Visual system coverage—ensuring full flexibility for Shaped’s modular product suite across digital and enterprise touchpoints

1 Design System

Built for scale: A robust yet intuitive brand system that unifies the company’s mission, product, and culture

Client

✨

Testimonials

Traction for AI‑Powered Experience

Shaped partnered with Landscape to elevate its brand and digital presence, positioning itself as essential infrastructure for AI-driven recommendations and search. In a world overflowing with content, the challenge was to create clarity and relevance—making it easy for potential clients and users to understand what sets Shaped apart.

The resulting visual identity centers around a symbol inspired by gradient descent, a nod to the company’s ability to intelligently rank and personalize vast amounts of information. This geometric system is supported by dynamic triangular motifs and a vibrant color palette that collectively express the real-time adaptability and intelligence behind Shaped’s technology.

Following the rebrand, Shaped saw immediate and significant results. There was a marked increase in qualified leads, improved response rates from cold outreach, and faster deal closures. The refreshed brand also drove a surge in web traffic and played a key role in attracting top-tier talent. Overall, the new identity transformed Shaped’s market presence from one of confusion to clarity—delivering consistent, measurable outcomes across multiple fronts.

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Design as a Catalyst for Strategic Clarity

Aligning teams around a shared vision

A collaborative branding process helped Shaped unify its teams under a clear, shared mission—bridging communication gaps across product, marketing, and leadership.

Translate complexity into clarity

Through rigorous design strategy and storytelling, Shaped’s sophisticated infrastructure was transformed into an intuitive, accessible identity that resonates with technical and non-technical audiences.

Build trust through thoughtful design

A flexible visual system and cohesive brand voice enabled Shaped to scale with consistency—building trust across global partners, internal teams, and new customer segments.

Summary

Landscape collaborated with Shaped, an AI-driven platform for dynamic recommendations and search, to simplify their complex technology into a relatable and compelling brand identity. Centered around a symbol inspired by gradient descent and paired with geometric motifs and a vibrant color palette, the visual system reflects the platform’s adaptability and intelligence in real time. The rebrand delivered measurable results immediately—boosting qualified leads, cold outreach success, website traffic (up triple digits), and team hiring effectiveness.

Epic Labs

Shaped

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